The Monterey Aquarium is located in Monterey, California. Built over 30 years ago, the aquarium has showcased hundreds of exhibits and cares for more than 35,000 animals. This project focused on redesigning the aquarium's logo to something easily readable with more familiar shapes. The branding for the advertising was inspired by the posters and captions from horror films in the 50s and 60s. The aquarium offered beautiful downloadable desktop backgrounds the could be used for billboard advertising and public transportation wraps.